Audit before advice
We review what you have published, what performed and what did not, before recommending anything. The answer is often already in your own data.
06 — Service
Social Media Audit & Strategy
Most social media problems are strategy problems wearing a content costume. We audit what you have, benchmark it against your category, and give you a plan sized to the team that has to execute it.
Overview
An honest read of where you stand, and a plan you can sustain.
An ambitious content plan that your team abandons in week five is worse than a modest one they sustain for a year. So we size the strategy to real capacity — who creates, who approves, how quickly — and build content pillars that generate ideas indefinitely rather than a calendar that runs dry. The audit comes first because it usually reveals that something already working is being under-used.
What this service includes
- Social media audit
- Competitor analysis
- Content audit
- Content planning
- Content pillars
- Posting strategy
- Creative direction
- Performance analysis
How We Approach It
What makes the difference on this kind of work.
Pillars, not calendars
Content pillars give your team a repeatable way to generate ideas, so the plan survives past the first month.
Sized to your team
A strategy matched to who actually creates and approves content. Realistic cadence beats ambitious cadence that stops.
Creative direction
Visual and tonal direction that keeps output recognisably yours across formats and contributors.
Deliverables
What you actually receive.
Scope varies by engagement — this is the standard shape of the work.
Audit
- Account and content audit
- Competitor benchmarking
- Audience and engagement analysis
- Platform prioritization
Strategy
- Content pillars
- Posting cadence and format mix
- Tone of voice
- Creative direction
Enable
- Content calendar template
- Briefing and approval workflow
- Asset guidelines
- Team walkthrough
Measure
- Performance framework
- Reporting template
- Review cadence
- Iteration plan
Related Work
Where we have done this before.
Geneva Wellness Institute
A treatment-led website and booking experience for an aesthetic and wellness clinic with a broad, fast-changing service menu.
Read case study
Lumia Wellness
A single-location aesthetic clinic site built around visual proof, bundled programs and frictionless booking.
Read case study
Kamvin
A men's fashion brand store built on a modern JavaScript stack, with promotion mechanics designed into the funnel.
Read case study
Questions
Things clients ask before starting.
Services that pair with this
Let's talk
Ready to talk about
Social Media Strategy?
Tell us what you are trying to achieve and we will come back with a considered view of the work, the sequence and what it will take.