Diagnosis before prescription
We establish where growth is actually constrained. Recommending tactics before that is guesswork with an invoice attached.
07 — Service
Business Development
Growth stalls for identifiable reasons: the wrong customers, a leaking funnel, a market that has moved, or a proposition that no longer separates you. We find which one it is before recommending what to do about it.
Overview
Find the opportunity, then build the plan to reach it.
Businesses rarely need more ideas. They need to know which of the ideas already on the table is the one worth resourcing. Our business development work is diagnostic first — where revenue actually comes from, which segments are profitable, where the funnel loses people, and what competitors have changed. The plan that follows is sequenced and costed, so it can be acted on rather than admired.
What this service includes
- Growth strategy
- Sales analysis
- Market analysis
- Customer acquisition strategy
- Sales funnel analysis
- Business opportunity analysis
- B2B growth strategy
How We Approach It
What makes the difference on this kind of work.
Segments that pay
Analysis of which customers are genuinely profitable to serve — often a smaller group than assumed, and a different one.
The funnel, end to end
From first touch to closed revenue, including the handoffs between marketing and sales where most loss is invisible.
A plan with a sequence
Prioritised, costed and phased — so it can be resourced, started and measured rather than filed.
Deliverables
What you actually receive.
Scope varies by engagement — this is the standard shape of the work.
Analysis
- Revenue and margin analysis
- Customer segmentation
- Market and competitor review
- Funnel and conversion analysis
Strategy
- Growth opportunity assessment
- Positioning and proposition review
- Customer acquisition strategy
- B2B channel strategy
Plan
- Prioritised growth roadmap
- Resource and budget model
- Success metrics
- Implementation sequence
Related Work
Where we have done this before.
Duvera Engineers
A multi-discipline engineering firm given a capability architecture that a technical buyer can actually evaluate.
Read case study
Questions
Things clients ask before starting.
Services that pair with this
Let's talk
Ready to talk about
Business Development?
Tell us what you are trying to achieve and we will come back with a considered view of the work, the sequence and what it will take.