Lumia Wellness
A single-location aesthetic clinic site built around visual proof, bundled programs and frictionless booking.
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Wellness & Healthcare
Geneva Wellness Institute
A treatment-led website and booking experience for an aesthetic and wellness clinic with a broad, fast-changing service menu.
- Alabang, Philippines
- 2024
- Websites
- Marketing
Geneva Wellness Institute — genevawellness.ph
Challenge
Geneva Wellness Institute offers a wide treatment range across face, body and hair — laser, contouring, scalp therapy and more — and the menu keeps growing. A prospective patient arriving from search or social needs to find one specific treatment, understand what it involves, and book, without navigating a clinical directory. The site also had to carry credibility, because in aesthetics the decision is made on trust well before price.
Solution
We structured the site around treatment categories rather than a flat service list, so each treatment has its own explanatory page and its own entry point from search. Booking was built in two modes — request a consultation, or book a specific treatment with date and payment preference — because those are genuinely different states of intent. Supporting proof (galleries, testimonials, an educational blog) sits alongside the treatment pages rather than in a separate marketing silo.
Technology
- PHP
- Custom CMS-driven templates
- Booking & enquiry system
- Responsive front-end
- Local SEO
- WhatsApp & Messenger integration
Outcome
The clinic launched with a treatment architecture that absorbs new services without a redesign, a booking path suited to both cautious and decided patients, and individually addressable pages for every treatment it wants to be found for.
What We Delivered
The parts that did the work.
The specific pieces that made the difference for Geneva Wellness Institute.
- Treatment taxonomy across face, body and hair categories
- Dual booking flow — consultation request and direct treatment booking
- Before-and-after gallery and testimonial system
- Educational blog supporting treatment-level search visibility
- Direct WhatsApp and Messenger contact routes
Industry Context
Wellness & Healthcare
Wellness and healthcare businesses are chosen on credibility long before price. The website has to carry clinical authority, explain treatments in language patients actually use, and make booking effortless on a phone — usually at the moment someone has finally decided to act.
What we typically build here
- Treatment and service architecture that scales as the menu grows
- Consultation and direct booking flows with clear next steps
- Before-and-after galleries with appropriate consent handling
- Local SEO for each clinic location
- Patient enquiry routing into CRM
Services behind this project
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