Technical foundation first
Crawlability, indexation, speed, structured data and internal linking. Content strategy on a broken foundation is wasted spend.
05 — Service
Digital Marketing
Search has split in two. People still type queries into Google, and they increasingly ask an AI assistant instead. We build visibility for both, because optimising for only one is now a partial strategy.
Overview
Be discoverable to the people already looking.
Traditional SEO and generative engine optimization pull in the same direction more often than not — clear structure, genuine expertise, unambiguous claims and content that answers a real question completely. But they differ in emphasis. Ranking rewards authority and links; being cited by an AI system rewards being the clearest, most quotable, best-structured source on a specific point. We build for both, and we measure both.
What this service includes
- SEO
- GEO / Generative Engine Optimization
- Technical SEO
- Local SEO
- Content strategy
- Conversion optimization
- Analytics
How We Approach It
What makes the difference on this kind of work.
Built for AI answers too
Content structured to be quotable and attributable — clear claims, defined terms, schema markup and sources AI systems can cite with confidence.
Intent over volume
We target the queries that indicate someone is close to buying, not the ones that produce the largest traffic chart.
Traffic that converts
Conversion optimization sits inside the marketing engagement, because more visitors to a page that does not convert is not a result.
Deliverables
What you actually receive.
Scope varies by engagement — this is the standard shape of the work.
Audit
- Technical SEO audit
- Content and keyword gap analysis
- Competitor visibility review
- Analytics health check
Foundation
- Technical fixes
- Schema markup
- Site architecture and internal linking
- Core Web Vitals
Content
- Keyword and intent mapping
- Content strategy and calendar
- Landing page development
- GEO-ready content structure
Measure
- Analytics and conversion tracking
- Rank and visibility reporting
- AI citation monitoring
- Monthly reporting
Related Work
Where we have done this before.
Geneva Wellness Institute
A treatment-led website and booking experience for an aesthetic and wellness clinic with a broad, fast-changing service menu.
Read case study
Lumia Wellness
A single-location aesthetic clinic site built around visual proof, bundled programs and frictionless booking.
Read case study
Kamvin
A men's fashion brand store built on a modern JavaScript stack, with promotion mechanics designed into the funnel.
Read case study
Questions
Things clients ask before starting.
Further reading
Services that pair with this
Let's talk
Ready to talk about
Digital Marketing?
Tell us what you are trying to achieve and we will come back with a considered view of the work, the sequence and what it will take.